Plan Your Aspen Trip

Watch Week Aspen 2026 will be held August 13–16. Brand events and activations will start Thursday afternoon and continue through Sunday afternoon, with the marquee Welcome Party on Friday night and the Collector’s Dinner on Saturday evening. 

Event registration will open in spring 2026 following the announcement of participating brands. Additional details and updates will be shared as they become available.

Multiple people's wrists displaying watches, joined together in a show of unity, with their fists touching in the center.
Three men smiling at an outdoor social gathering, standing close together with fists raised, wearing watches, with a mountainous landscape and ski lift chairs in the background.
A man with glasses and a beard holding a microphone, sitting on a brown chair, wearing a beige shirt and maroon pants, participating in a panel discussion.

How Watch Week Aspen Works

Watch Week Aspen is a one-of-a-kind experience, with brand events and activations held throughout downtown Aspen. Each brand and retailer will host their own events over the weekend, giving attendees the chance to explore and discover. Event announcements will begin in the spring and continue leading up to the weekend. 

Three major events you will not want to miss include: The Welcome Party on Friday evening, the Speaker Series on Saturday, and the Collector’s Dinner on Saturday evening. 

All events are walkable and designed to immerse you in the world of watches and luxury timepieces. 

A young man wearing sunglasses, a black shirt, and a watch, holding a drink with a lime wedge at an outdoor party or gathering

How to Participate

Watch Week Aspen is free and open to attendees, but pre-registration is required to RSVP for individual events. Some events will have limited capacity, so we encourage you to register early. Registration opens May 2026. 

For questions or assistance, please contact us through our website. 

A mountain village with colorful houses surrounded by greenery and trees, with ski slopes and chairlifts in the background under a partly cloudy sky.

Where to Stay

Watch Week Aspen takes place at participating retailer locations throughout downtown Aspen, Colorado. All events are within walking distance of the town core, so staying in or near downtown will ensure you are perfectly situated to enjoy everything the weekend has to offer. 

You can learn more about planning your trip to Aspen through the Aspen Chamber Resort Association. 

Flying to Aspen? We recommend arriving via Aspen/Pitkin County Airport, just a short bus or taxi ride from downtown.