AS SEEN IN

Black background with white text displaying brand names and logos, including HODINKEE, WATCHPRO, and europa star.
Troy Barmore, Independent Photographer and Published Writer

Hodinkee

The second annual Watch Week Aspen brought 16 brands and over 200 attendees together to share in the passion for watchmaking amidst the beautiful backdrop of Aspen, Colorado.

By Troy Barmore
Several people showing turtle necks with watches on their wrists, stacking their fists together in a circle.

Robb Report

Watch Week Aspen Is Back With a Bigger Brand Lineup — Aspen’s ultimate collector event is expanding with new watchmakers participating in the luxury destination's celebration of horology.

By Victoria Komelsky
People socializing outdoors at a gathering on a rooftop patio with string lights, trees, and mountain scenery in the background.

Forbes

Watch Week Aspen – started just a year ago – is on the “watch” list. Taking place from August 7 to 9, 2025, and free to the public, the show offers a host of highlights that include special-release watches, experiences and panel discussions.

By Roberta Naas
A woman with dark hair in a low ponytail, wearing a beige striped blazer and black gloves, smiling as she talks to a man with curly brown hair and a beard, wearing a pink checkered shirt, looking at a small item in his hands. They are inside a well-lit shop with large windows, other people in the background, and glass display cases.

WATCHPRO

Watch Week Aspen 2025 draws hundreds of collectors to the Rocky Mountains— Over 200 enthusiasts gathered for exclusive brand showcases, rare timepieces, and outdoor adventures at the second annual watch event.

By Ella Kirby
Bunch of posters about local events in Aspen, including Watch Week August 7-10, 2025, a pickleball tournament August 10th at Aspen Meadows, Aspen Thrift Shop art sale on August 9, an exhibit at Aspen Center for Environmental Studies from July 16 to October 15, and a culinary event on August 9.

TIMELESS IN THE
MOUNTAINS

Watch Week Aspen returns this August with a dynamic lineup of luxury brands, curated experiences, and collector showcases—all set against the grandeur of the Rocky Mountains.

By Regina Russo
Group of people at a jewelry store shopping for watches and accessories.

Europa Star

The complexity of working in Aspen comes from the seasonal nature of tourism. We wanted to think of a way to attract people by having boutiques, which might compete the rest of the year, collaborate for this occasion.

By Serge Maillard