The Watch week experience

Watch Week Aspen takes place throughout downtown Aspen, where participating brands and retailers host a series of curated events across the city. From intimate gatherings to larger experiences, each event offers a unique opportunity to engage with the world of fine watchmaking. Events will run from Thursday, August 13 through Sunday, August 16, 2026, scroll down to check out the latest events for Watch Week Aspen 2026.

We encourage guests to create their profile and receive email notifications, as select events have limited capacity.

Premier Event

From our opening Welcome Party to the Collector's Dinner, these signature experiences bring together the people, conversations, and moments that define the weekend.

Collector’s Dinner

Saturday, August 15th
6:30 PM - 9:00 PM
The W Aspen

Join us for the Watch Week Aspen Collector’s Dinner, an elevated dining experience designed for enthusiasts and collectors alike. This special evening offers the chance to connect over exceptional cuisine and a shared passion for horology. We are also pleased to welcome the team from WatchTime Magazine for an evening of conversation, watch trivia, and a little friendly competition.

Test your horological knowledge for the chance to win a free one-year subscription to WatchTime Magazine!

Watch Week Aspen 2026 Events

Explore the current Watch Week Aspen event lineup, with more exclusive events and experiences coming soon.

Thursday, August 13

11:00AM - 6:00PM

The Gerald Charles Lounge

Oliver Smith Jeweler - 400 E Hyman Ave Second Floor, Aspen, CO 81611

Enjoy gourmet espresso drinks, signature cocktails, and a full bar while exploring the world of Gerald Charles and its connection to the legacy of renowned watch designer Gérald Genta.
3:30PM - 4:15PM

Discovering Hermès Time: Inside Le Temps Suspendu Singular Complication

521 E Hyman Ave, Aspen, CO 81611

For Hermès, time is a companion. Rather than controlling it, the House dares to create a different time, one that arouses emotions and opens up creative interludes for those who wear it. This vision first took shape in 2011 with Le temps suspendu, the defining complication that captured the philosophy of Hermès time, inviting the wearer to step away from the hours and seize the present moment. Guided by an artisan watchmaker, guests will be invited to discover the mechanism that holds time itself still.
4:00PM – 6:00PM

The Next Chapter: An exclusive unveiling from Glashütte Original

Oliver Smith Jeweler - 400 E Hyman Ave Second Floor, Aspen, CO 81611

Glashütte Original presents a curated cocktail event debuting its latest innovation in watchmaking, available exclusively at Watch Week Aspen. Be among the first to experience this remarkable new timepiece during an exclusive watch touch-and-try, complemented by thoughtfully curated beverage pairings inspired by the brand's origins.
4:00PM – 6:00PM

Where Fine Jewelry Meets Time

413 E Hyman Ave, Aspen, CO 81611

Celebrate the elegance and artistry of Buccellati's Macri and Tulle watch collections, where the Maison's renowned jewelry craftsmanship meets timeless watchmaking. Discover exceptional timepieces featuring signature hand-engraved finishes, diamond accents, delicate Tulle motifs, and vibrant enamel work. Enjoy Franciacorta and light bites while exploring the collection and learning more about Buccellati's rich heritage.
5:00PM – 7:00PM

Champagne & Complications: A Watch Week Preview at M.S. Rau

307 South Galena Street, Aspen, CO, 81611

Kick off Watch Week Aspen with an exclusive first look at M.S. Rau's curated collection of exceptional timepieces. Join us for an evening of champagne and conversation as we unveil a selection of rare watches representing remarkable achievements in innovation, craftsmanship and design. Whether you're a seasoned collector or simply appreciate fine watchmaking, this relaxed preview offers the opportunity to explore the collection before the weekend's festivities begin.

Featuring styles from Patek Philippe, Cartier, Rolex, Tiffany and Ulysse Nardin.
7:00PM – 9:00PM

Collector Cocktails: The State of the Market 

Stranahan's Whiskey Lodge, 307 S Mill St, Aspen, CO

Kick off Watch Week Aspen by joining fellow collectors for an evening of cocktails, conversation, and market insights. In a relaxed, interactive setting, industry experts will share their perspectives on the current state of the pre-owned watch market, discuss the trends shaping today's collecting landscape, and offer their forecasts for what lies ahead.

Hosted in partnership with SYYNCH, the leading collection management platform for watch enthusiasts. Discover how SYYNCH helps collectors securely organize their collections, monitor real time market values, and make more informed collecting decisions through powerful data and expert insights.

Friday, August 14

9:00 AM – 10:00 AM

3K Run with NORQAIN's U.S. Brand President

Oliver Smith Jeweler - 400 E Hyman, Second Floor, Aspen, CO 81611

Start the day with a scenic 3K run through downtown Aspen led by Emmanuel Bütler, U.S. Brand President of NORQAIN, alongside special guest Olympic Gold Medalist Alex Ferreira. Following the run, enjoy coffee and light bites at the boutique while connecting with fellow guests.
11:00AM - 11:45AM

Discovering Hermès Time: Inside Le Temps Suspendu Singular Complication

521 E Hyman Ave, Aspen, CO 81611

For Hermès, time is a companion. Rather than controlling it, the House dares to create a different time, one that arouses emotions and opens up creative interludes for those who wear it. This vision first took shape in 2011 with Le temps suspendu, the defining complication that captured the philosophy of Hermès time, inviting the wearer to step away from the hours and seize the present moment. Guided by an artisan watchmaker, guests will be invited to discover the mechanism that holds time itself still.
11:00AM - 3:30PM

The Gerald Charles Lounge

Oliver Smith Jeweler - 400 E Hyman Ave Second Floor, Aspen, CO 81611

Enjoy gourmet espresso drinks, signature cocktails, and a full bar while exploring the world of Gerald Charles and its connection to the legacy of renowned watch designer Gérald Genta.
12:00PM – 5:00PM

Enjoy Life with NORQAIN: Grab a Treat

Oliver Smith Jeweler - 400 E Hyman Ave, Aspen, CO 81611

Enjoy a sweet treat from NORQAIN anytime between 12–5 PM. Inspired by their Enjoy Life collection, this ice cream truck experience is a reminder to embrace adventure, freedom, and life’s best moments.
1:00PM – 1:30 PM

Rebellious by Design: Watches That Broke the Rules

307 South Galena Street, Aspen, CO, 81611

Join an M.S. Rau watch enthusiast for a 20-minute conversation exploring some of the most unconventional ideas in watchmaking. From radical displays and unexpected materials to designs that challenged centuries of tradition, these remarkable watches demonstrate how innovation often begins by questioning the rules. Together, we'll examine a selection of pieces that changed the way collectors think about timekeeping, design and mechanical artistry.

Featuring the Urwerk x Ulysse Nardin UR-Freak, Ulysse Nardin Freak X Ti Wristwatch, Cartier Baignoire and Cartier Ballon Bleu.
3:00PM – 6:00 PM

Explore the A. Lange & Söhne "Lumen" Collection

529 E Cooper Ave, Aspen, CO 81611

Please join Charles Langlois, President of A. Lange & Söhne Americas, in the brand’s Aspen boutique, for an opportunity to experience a curated assortment of one of Lange’s most coveted collections: the “Lumen” collection. Featuring the recently launched limited-edition LANGE 1 TOURBILLON PERPETUAL CALENDAR “Lumen” in platinum, the selected timepieces offer visitors an exclusive invitation to discover the captivating aesthetics of the Saxon manufacture’s lavishly finished complications and innovative mechanisms from a perspective unique to the A. Lange & Söhne “Lumen,” under the loupe and on the wrist. In addition, an A. Lange & Söhne watchmaker will be present, inviting collectors and watch enthusiasts to further explore the world of German fine craftsmanship.
3:30PM - 4:15PM

Discovering Hermès Time: Inside Le Temps Suspendu Singular Complication

521 E Hyman Ave, Aspen, CO 81611

For Hermès, time is a companion. Rather than controlling it, the House dares to create a different time, one that arouses emotions and opens up creative interludes for those who wear it. This vision first took shape in 2011 with Le temps suspendu, the defining complication that captured the philosophy of Hermès time, inviting the wearer to step away from the hours and seize the present moment. Guided by an artisan watchmaker, guests will be invited to discover the mechanism that holds time itself still.
4:00PM – 4:30PM

Rebellious by Design: Watches That Broke the Rules

307 South Galena Street, Aspen, CO, 81611

Join an M.S. Rau watch enthusiast for a 20-minute conversation exploring some of the most unconventional ideas in watchmaking. From radical displays and unexpected materials to designs that challenged centuries of tradition, these remarkable watches demonstrate how innovation often begins by questioning the rules. Together, we'll examine a selection of pieces that changed the way collectors think about timekeeping, design and mechanical artistry.

Featuring the Urwerk x Ulysse Nardin UR-Freak, Ulysse Nardin Freak X Ti Wristwatch, Cartier Baignoire and Cartier Ballon Bleu.
4:00PM – 6:00PM

Where Fine Jewelry Meets Time

413 E Hyman Ave, Aspen, CO 81611

Celebrate the elegance and artistry of Buccellati's Macri and Tulle watch collections, where the Maison's renowned jewelry craftsmanship meets timeless watchmaking. Discover exceptional timepieces featuring signature hand-engraved finishes, diamond accents, delicate Tulle motifs, and vibrant enamel work. Enjoy Franciacorta and light bites while exploring the collection and learning more about Buccellati's rich heritage.
4:00PM – 6:00PM

Happy Hour with L. Leroy's Latest Creations: Watchmaking & Wine

Oliver Smith Jeweler - 400 E Hyman Ave Second Floor, Aspen, CO 81611

Discover L.Leroy’s latest creations from the Bal du Temps and Elyor collections, led by CEO Hugo Lesizza. Guests will experience the avant-première unveiling of a new concept collection, presented for the first time ahead of Geneva Watch Days.

Drawing inspiration from the iconic “touch watch” housed at the Patek Philippe Museum in Geneva, the collection reinterprets this historic timepiece through L.Leroy’s contemporary vision and technical innovation. The experience will be complemented by a curated wine tasting featuring Accendo Estate, a grower-owned Napa Valley winery founded in 2013 by the Araujo family.
4:00PM – 7:00PM

Avi & Co.: The Unveiling of Novelty Pieces

602 E Cooper Avenue, Aspen, CO 81611

Join Avi & Co. Aspen during Watch Week Aspen for cocktails and canapés before the Golden Hour Welcome Party. Explore a curated collection of exceptional novelty timepieces from leading independent and luxury watchmakers, including F.P. Journe, Richard Mille, Patek Philippe, Audemars Piguet, and more. Meet the Avi & Co. team and discover rare pieces that push the boundaries of traditional horology.

Saturday, August 15

8:00AM – 10:00AM

On the Court with Gerald Charles

Tennis & Pickleball Experience

Oliver Smith Jeweler - 400 E Hyman Ave Second Floor, Aspen, CO 81611

Join Gerald Charles for a morning of tennis and pickleball in one of Aspen's beautiful outdoor settings. Inspired by the brand's deep connection to the sport of tennis, this experience welcomes players of all skill levels. Professional instructors will lead a variety of drills and games designed for every level, making it easy for everyone to participate and enjoy the morning. Space is limited.
10:00 AM – 12:00 PM

VintageFest presented by Analog:Shift

Betteridge - 655 East Durant Ave, Aspen, CO, 81611

Bring your best and join Analog:Shift for VintageFest, the ultimate gathering for watch enthusiasts. Showcase your favorite timepiece, meet fellow collectors, and compete for prizes in three categories: Rarest Vintage Piece, Most Unique Design, and Favorite Daily Wearer.
11:00AM - 6:00PM

The Gerald Charles Lounge

Oliver Smith Jeweler - 400 E Hyman Ave Second Floor, Aspen, CO 81611

Enjoy gourmet espresso drinks, signature cocktails, and a full bar while exploring the world of Gerald Charles and its connection to the legacy of renowned watch designer Gérald Genta.
12:00 PM – 1:00 PM

In Conversation: The Independent Revolution with CYRUS & Moritz Grossmann

Oliver Smith Jeweler - 400 E Hyman Ave Second Floor, Aspen, CO 81611

Independent watchmakers have transformed the landscape of modern horology, capturing the attention of collectors worldwide. Join Christine Hutter, CEO of Moritz Grossmann, George Reid, Director of Fine Timepieces, and Mirko Bertolucci, CEO of Cyrus Watches, for a discussion moderated by WatchTime Magazine.

Together, they'll explore the remarkable rise of independent watchmaking, the forces driving today's market, and what the future may hold. From collectability and long-term value to the next generation of independent brands, this conversation offers exclusive insights into one of the most dynamic segments of the watch industry.
1:00PM – 1:30PM

Rediscovering Fine Watchmaking

307 South Galena Street, Aspen, CO, 81611

For years, the conversation around fine watchmaking focused largely on mechanical complexity and increasing wrist presence. Today, collectors are increasingly drawn to another side of horology—one defined by design, craftsmanship, artistry and wearability. Join an M.S. Rau watch enthusiast for a 20-minute discussion exploring the growing appreciation for elegant proportions, jewelry watches, decorative techniques and design-driven icons that are reshaping the collecting landscape.

Featuring the Piaget Piece Unique Diamond watch, Cartier Tank Louis and the Patek Philippe Grand Complications.
3:00PM – 6:00 PM

Explore the A. Lange & Söhne "Lumen" Collection

529 E Cooper Ave, Aspen, CO 81611

Please join Charles Langlois, President of A. Lange & Söhne Americas, in the brand’s Aspen boutique, for an opportunity to experience a curated assortment of one of Lange’s most coveted collections: the “Lumen” collection. Featuring the recently launched limited-edition LANGE 1 TOURBILLON PERPETUAL CALENDAR “Lumen” in platinum, the selected timepieces offer visitors an exclusive invitation to discover the captivating aesthetics of the Saxon manufacture’s lavishly finished complications and innovative mechanisms from a perspective unique to the A. Lange & Söhne “Lumen,” under the loupe and on the wrist. In addition, an A. Lange & Söhne watchmaker will be present, inviting collectors and watch enthusiasts to further explore the world of German fine craftsmanship.
3:30PM - 4:15PM

Discovering Hermès Time: Inside Le Temps Suspendu Singular Complication

521 E Hyman Ave, Aspen, CO 81611

For Hermès, time is a companion. Rather than controlling it, the House dares to create a different time, one that arouses emotions and opens up creative interludes for those who wear it. This vision first took shape in 2011 with Le temps suspendu, the defining complication that captured the philosophy of Hermès time, inviting the wearer to step away from the hours and seize the present moment. Guided by an artisan watchmaker, guests will be invited to discover the mechanism that holds time itself still.
4:00PM – 4:30PM

Rediscovering Fine Watchmaking

307 South Galena Street, Aspen, CO, 81611

For years, the conversation around fine watchmaking focused largely on mechanical complexity and increasing wrist presence. Today, collectors are increasingly drawn to another side of horology—one defined by design, craftsmanship, artistry and wearability. Join an M.S. Rau watch enthusiast for a 20-minute discussion exploring the growing appreciation for elegant proportions, jewelry watches, decorative techniques and design-driven icons that are reshaping the collecting landscape.

Featuring the Piaget Piece Unique Diamond watch, Cartier Tank Louis and the Patek Philippe Grand Complications.
4:00PM – 6:00PM

Where Fine Jewelry Meets Time

413 E Hyman Ave, Aspen, CO 81611

Celebrate the elegance and artistry of Buccellati's Macri and Tulle watch collections, where the Maison's renowned jewelry craftsmanship meets timeless watchmaking. Discover exceptional timepieces featuring signature hand-engraved finishes, diamond accents, delicate Tulle motifs, and vibrant enamel work. Enjoy Franciacorta and light bites while exploring the collection and learning more about Buccellati's rich heritage.

Sunday, August 16

2:00PM – 4:00PM

Final Look: A Watch Week Wind-Down at M.S. Rau

307 South Galena Street, Aspen, CO, 81611

Before departing Aspen, join us for one final opportunity to revisit the standout watches of the weekend. Enjoy champagne, mimosas and light fare while exploring collector favorites, discovering overlooked gems and spending additional time with the pieces that captured your attention. With specialists available throughout the gallery, guests are invited to browse, converse and experience the collection in a relaxed setting as Watch Week Aspen draws to a close.

Featuring styles from Patek Philippe, Cartier, Rolex, Tiffany and Ulysse Nardin.

2025 EVENT RECAP