Our Mission

Founded in 2023, Watch Week Aspen brings together watch collectors of all levels to the heart of downtown Aspen, Colorado. Through satellite events hosted by luxury brands and retailers, attendees are inspired, educated, and connected while celebrating the art of horology. 

The mission of Watch Week Aspen is to unite watch enthusiasts with exclusive access to top luxury watch brands, foster learning and creativity, and build lasting connections in the scenic mountain town of Aspen, Colorado.

FOUNDED FOR ASPEN

Watch Week Aspen was born from the vision of Elizabeth Smith Hrubala and the team at Oliver Smith Jeweler, with the goal of creating a world-class watch experience in the heart of Aspen. The event was developed in collaboration with the Aspen Chamber Resort Association and local retailers, bringing together the community, luxury brands, and watch enthusiasts for an immersive celebration of horology. 

ASPEN BY THE NUMBERS

“Watch Week Aspen brought over a dozen brands and multiple retailers throughout Aspen, allowing everyone from locals and enthusiasts throughout Colorado to diehard collectors who flew in from farther afield to connect over their love of watchmaking and the mountains.”

- TROY BARMORE, HODINKEE


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